digital-marketing-training-course

Digital Marketing Training Course

OUR ALUMNAE

Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
Ashish Shah PfMP results
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DESCRIPTION

Online Marketing Trends

Indian industry is going the e-way just like the rest of the globe. This is made clear by looking at the statistics/ information below:

  • Over 200 Million Internet users with 200 million more to be added in coming 3 years.
  • Over 200 million users of mobile internet (source: IAMAI)
  • E-Commerce market to grow to 20 billion dollars by 2015 with CAGR of 37 percent over 2013-15.
  • Mobile commerce to grow at 150% CAGR till 2016 .
  • Social media would be prominent mode of e-commerce communication; Facebook is an example .
  • India needs between 1.5 lakh digital marketing professionals in the coming year and about 5 lakhs in the next three years.

The above statistics clearly point to trends towards online marketing and throw huge opportunities for companies and their executives in the online marketing and operations domains. Digital Commerce is going to force companies to transform their existing business models and the processes. Thus companies and their executives who have the understanding of online marketing are in a position to not only survive in this digital era but also catch on this digital opportunity bandwagon.


The Two day workshop is intended to provide the insights on the following aspects of Grow Your Business with Online Marketing analytics in the subareas as:

What is Online Marketing : Trends/Job focus

Platforms of Digital Marketing – Duration : 2 hrs

Search Engine Optimization – Duration : 3 hrs 

  • Introduction & Fundamentals
  • Keyword Researching & Analysis
  • SEO Audit
  • On-page SEO
  • Off-page SEO Show case
  • Google Algorithms

Social Media Marketing & Google Adwords – Duration : 3 hrs

  • Introduction
  • Facebook Marketing
  • LinkedIn Marketing
  • Google+ and Google Places
  • Twitter Marketing
  • Creating social media content
  • Google Adwords introduction
  • Creating search text ads
  • Writing ad copies and running ads

Email Marketing  – Duration : 1 hr

  • Introduction to Email Marketing
  • Online Tools for Email Marketing
  • Managing Email Marketing Campaigns

Affiliate Marketing – Duration : 1 hr

  • Introduction to Affiliate Marketing
  • How to choose product?
  • Where to find affiliates?
  • How to earn from affiliate marketing?

What is Google Analytics – Duration : 3 hrs 

  • Major reports
  • How to create dashboard
  • How to customize

There will be case studies and exercises used in the workshop.

  • Beginners in Digital Marketing 
  • People looking for a career in Digital Marketing
  • People looking for a career shift
  • Entrepreneurs and Bloggers
  • Start-ups
  • Marketing professionals
  • Housewives
  • School and College Level students.
  • People looking out to earn from their hobbies.
  • Working professional and well as job seekers.
  • This workshop, which is designed in a very comprehensive and exhaustive manner will help you learn basics of Digital Marketing from scratch to a very good level. You don't need any programming or technical skills. After this workshop, you can be a innovator, creator, entrepreneur and an digital marketer.
  • The participants will understand the nuances of digital marketing and helps them make appropriate marketing strategies using all forms of digital media.

  • It is a 2 day program that would combine pedagogy using lectures, case studies, hands -on exercises, assignments and practical.

  • Google certification upon lab based exercise.

  • They would be able to understand the key elements of online marketing in creating an effective digital marketing strategy.

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Our Testimonials

Balakrishna Raju

I am greatly pleased to share that I have successfully obtained Program Management Professional (PgMP) Credential!! Without Addon Skills this journey wouldn’t have been possible. Special thanks to Addon Skills team for the guidance/support throughout the process, you made it to so easy for me to pass the exam. Addon Skill Training material and notes helped Big time for fundamentals of Program management. Question banks with explanation were very helpful in gaining the thorough understanding of all domains. Question bank is very close to the exam question.

Ganesh Vishwasrao

Addon Skills PgMP training honed my Program Management skills and enhanced knowledge in much deeper sense. Training truly focussed on strengthening of fundamentals including but not limited to each & every minor aspects of Program Management. The study material, mentorship, Q&A Sessions, support for application writing were extra-ordinary. I strongly recommend Addon Skills to all PMP, PgMP, PfMP aspirants as well as all Corporates for Project Management trainings.

Sachin Shirke

I was fortunate to be well trained by Addon Skills team for PgMP certification and well supported me during my journey of achieving PgMP. They have a skilled professional trainer who understands your issues and makes you comfortable while imparting complex knowledge. The best part of Addon Skills team is the total commitment towards your success. Even after training, they kept in touch with me to check on my progress and any queries I had and ensured I am focused on achieving PgMP. From the first day, they provided me tremendous confidence booster till the last day. Considering the complexity of PgMP I never imagined that my journey will be so much fun, fruitful and enriching.

Sundara Rao

Sr Project Manager

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Deepak Gupta

I passed PgMP exam on 12th June 2018. I can confidently say no other study material and QB is needed, if you go to Addon Skills material and Question banks. I have gone through Addon Skills QB two times.

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